Lego unveils minifigure in wheelchair after #ToyLikeMe campaign pushes for disability representation

Lego figure of a wheelchair user

Lego has unveiled its first ever minifigure of a wheelchair user, almost a year after a social media campaign began pushing the toy maker to “think outside the brick box” and represent people with disabilities.

The beanie-wearing minifigure features in the Fun in the Park set, and is accompanied by a helper dog.

It was spotted at the London and Nuremberg Toy Fairs, with photos later shared online by the Bricksfans website.

The move comes after Lego was accused of a lack of diversity in its minifigures, with the Toy Like Me campaign launching a petition for the company to include minifigures with disabilities.

Excitement factor – off the scale!

Rebecca Atkinson on behalf of Toy Like Me organisers

“Oh Lego, where are your basket-balling wheelsters? Baseball playing Duplo folk with hearing aids? White cane using Lego Friends off to the gym?” said the petition, which attracted more than 20,000 signatures.

In a petition update on behalf of the campaign organisers, Toy Like Me co-founder Rebecca Atkinson said she was overjoyed at news of the wheelchair-using minifigure.

“We’ve got genuine tears of joy right now … Lego have just rocked our brick-built world!” she wrote.

“Lego have listened to this little ol’ toy box revolution … Excitement factor — off the scale!

“Lego we salute you! You’ve just made a 150 million children, their mums, dad, nans, grandads, teachers, carers, pet dogs and hamsters very, very, very happy! We’re conga-ing up and down the street right now, (the hamster is at the back) flinging multi-coloured bricks like confetti!”

Author: disabledaccessdenied

I am a disabled woman who through no fault of my own has wheels under my ass. I rely on the decency and common sense of local, state and federal goverments, as well as the retail community to abide by the disabled access laws and provide adequate ramps, disabled toilets, and not use them as store rooms or broom closets. This blog exists to find the offenders and out them, inform them, and report them if necessary and shame them into doing the right thing when all else fails.

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